I'm Minerva, a multicultural Design Strategist and Experience Designer with over a decade of expertise in collaborating with diverse enterprises and global brands. I specialize in crafting innovative business strategies, driving brand transformation, and enhancing customer experiences through a Design Thinking approach.

As a former founder of two ventures—Linea Studio, a creative agency, and Woodhud Furniture, a sustainable children's boutique—I bring a unique empathy and perspective to advising both corporates and startups. My experience spans designing innovative business models and creating seamless, integrated end-to-end experiences. I have expertise in Design Research, Design Strategy, Business Model Innovation, Business Design, Experience Design, Marketing Strategy, and Service Design.

I hold a Master’s in Strategic Design and Management from Parsons School of Design and a Bachelor’s degree in Architecture.

Outside of work, I enjoy running, capturing cityscapes through photography, and exploring galleries.