I’m Minerva.
I am a business creative, experienced in Design Strategy, Experience Design, and Design Research.
I help clients discover, design, prototype, and launch new businesses, products, services, and experiences, translating behavioral insights and market understanding through design-thinking methods into viable business opportunities.
Take a look at some of my work:
Selected Work
Converse
A platform and space for sustainable exploration and innovation in Fitzroy Australia
Design Research, Design Strategy, Service Design, Brand Strategy
Mobley
Mobley (now Conjure) is a NYC-based startup transforming furniture ownership through an online rental platform.
Design Research, Business Analysis, Brand Strategy, Product Design
Cabify
Helping Cabify, a Spanish ridesharing company, to design and implement a better customer experience to market the brand.
Design Research, Brand Strategy, Branded Environments, Installation
Design Research • Experience Design • Strategic Design • Business Design • Service Design • Start-ups • Social Impact • Brand Strategy • Art Direction • Innovation Consultancy • Spatial Design
Linea Studio
CO-FOUNDER
Co-founded Linea, a creative studio that combines research, strategy, and spatial design to create branded environments for our clients to empower their businesses.
Experience
CO-FOUNDER
Co-founded Woodhud, a sustainable children's boutique brand that specializes in furniture and decor. It combines ethical production with playful and intuitive designs.
STRATEGIST (PROJECT LEAD)
Managed strategy projects from inception to execution, and collaborated with cross-functional teams and stakeholders to translate insights into viable business opportunities.